🧀 Bonus: The Cognac Day & Cheese Day Pairing Twist
What better for a day doing double duty with both Cognac Day and Cheese Day, than a quick pairing tip...
The Rule of Thumb: Hennessy Cognac (V.S. and V.S.O.P.) has a rich, slightly sweet, and oaky profile that cuts beautifully through high-fat foods—like cheese.
Want to know what to pair with the world’s most popular cognac? Rich, creamy Blue Cheeses (like Roquefort) or a mature, nutty Gouda are great options. The alcohol and acidity slice right through the dairy creaminess, while the cheese in turn tames the spirit's burn. Together, notes of dried fruit and vanilla emerge and culminate in a luxurious finish.
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Click link in text or photo above for a strong ‘sip’ of a video clip spilling some key but barely known American cognac consumption history + industry intel…
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It’s National Cognac Day in the USA …and what i have yet to find on any mainstream site about ‘cognac day’ is how cognac’s most important and valuable consumer for decades (as in like a half century or longer) has been African Americans who’ve kept the category alive instead of on life support when mainstream America had deemed it too stodgy and old fashioned…
Lucky for you though I’ve saved you some sips from my new mini-Miniseries I’m calling “TFG’s TINY BITES & BIG” where I share sifted gems from previous presentations and talks with relevance beyond their original context. This is the first in the line up from my “TFG Tiny Bits & Big Sips” FREE mini-Miniseries on PATREON .
[HENNESSY SECTION NEEDS A TITLE]
Hennessy is hands down the most popular cognac in the world—and honestly, they don't just lead the market; they practically are the market. To put it into perspective, if you round up the numbers (46%) Hennessy single-handedly commands almost half of the entire global cognac market. So their sales volume is larger than all three of their next closest competitors combined.
And it’s not just a powerhouse on the balance sheets; it's sustained a permanency in Black America’s cultural fabric, vocabulary and vernacular. Arguably the most name-dropped alcohol brand in music history, Hennessy’s been a known entity within hip-hop almost since the music genre’s inception. According to lyrical database tracking on Genius, Hennessy’s been shouted out by name in well over 1,000 unique songs by major artists— from Digital Underground’s “The Humpty Dance” to 2Pac — who became the brand's most iconic ambassador, and Snoop Dogg, Drake, Kanye West….
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Click photo for all the tea (or in this case cognac!) i spill about my MadMen era ad agency days…
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⬅️ Check out the blogpost i wrote about my signature drink once-upon-a-time, The Sidecar, featured in the photo & comprised of: cognac, lemon juice, sugar — oh and maybe a splash of Cointreau or Grand Marnier for the upgraded version) that also gives a glimpse into the MadMen era advertising agency world I was engulfed in when Hennessy Cognac was my main client and THE primary reason i moved from LA to NYC…
June 4th’s also National Cheese 🧀 Day…(And as I hinted last year, THIS YEAR I’m providing a wee bit more cheese content 😁)…
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