Celebrate Día de Los Muertos —
Savor Sips of an Amazing Mezcal…
[➕ Get Ready for REMEBRANCE: The Season of Grace & Guidance …]
WHEN: SATURDAY NOV 1ST 2025…
WHAT TIME: 5-8PM
WHERE: At PENN CELLARS — inside Penn Station’s LIRR Level (Entrance on 34th St)
From the majestic mountains ⛰️ of Oaxaca, Mexico 🇲🇽 to the magnetic heart 💗 of Midtown Manhattan 🗽 — not quite a Miracle on 34th Street, but definitely a memorable (…magical, …marvelous!) mezcal moment you won’t want to miss!…
Celebrate the season and today’s special holiday dedicated to departed souls who came before us — at this FREE Eléctrico Mezcal “Day of the Dead” tasting and toast at Penn Cellars — a stunning new, specialty wine & spirits shop in the beautifully reimagined (and recently revitalized!) Penn District …
This occasion also marks Eléctrico Mezcal’s Midtown NYC debut — even more to toast to!
So get ready — get set — for some special sips of Eléctrico Mezcal Artesanal …
Penn Cellars now proudly carries Eléctrico Mezcal’s award-winning ‘Artesanal’ spirits!
“Much like our dedication to working with farmers who make great wines, Eléctrico Mezcal has captured our hearts with its ability to tell the story of the place it came from, the people who cultivate and discover the agave, and its transformative experience in the glass.” ~ David Bruno, Penn Cellars
EXPERIENCE ELÉCTRICO’S FULL LINE-UP OF🎖️ AWARD-WINNING 🥇EXCELLENCE :
Find out for yourself and taste EACH of ELÉCTRICO Mezcal’s 100% Maguey
🏅 AWARD-WINNING 🎖️ Expressions:
💙 Espadín Joven ⚡️Silver Award Winner ⚡️
💛 Espadín Distilled with Lemongrass that grows on and is harvested from the grounds of the palenque 💫 Silver Winner
🤍 Tobalá Matured in Glass 3 Yrs 🌟 Platinum Award Winner✨
🧡 Jabalí Premium Limited Edition; Matured in Glass 3 Yrs ⭐️ Gold Award Winner
Plus, you’ll get to taste two of Eléctrico’s future award-winning expressions:
🩷 Espadín Matured in Glass 3 Years
❤️ Tobalá Joven
At today’s tasting, you’ll experience a wide range of Eléctrico’s excellent, artisanal mezcals — even those not yet on any shelf! Your purchases are like votes to encourage even more of your favorites to land here in the future!
ANCESTRAL ARTISTRY…
Every expression of Eléctrico Mezcal is produced in our small family distillery from single varieties of agave, without any artificial chemicals or mechanization (other than our pick-up truck!). Our agave is roasted for three days over foraged dead oak embers, milled with a horse-drawn tahona, fermented in our own, mineral-rich spring water and distilled in pure copper traditional alambiques.
EXPERIENCE Eléctrico’s Special Connection to DIA DE LOS MUERTOS …
🍿🎥 Get further immersed in the Eléctrico experience with an on-loop, on-site screening of the award-winning short film Festival Oaxaca at this event.
🍿 Plus: Complimentary snacks — incl. POPCORN — like agave spirits, this ubiquitous snack is one of many culinary gifts compliments of Ancient Mesoamerican peoples — to help prep your palate for the layered nuances each of Eléctrico’s elegant expression currently available in the U.S. ..
🎶 BONUS VIBES 🎤🎵:
ATTENTION Sabrina Carpenter fans! — she’ll be performing live right upstairs at MSG immediately following our tasting! So get your pre-show flow started with sultry sips of something sensational to set the stage. Her new album, Man’s Best Friend, even sorta synergizes with one of Eléctrico’s main taglines:
“CRAFTED BY MAN, BEAST,
TIME, AND FIRE 🔥”:
⬆️ This 📸 grid right here will spark some sensational small talk while you ‘pre-show sip’ some ⚡️Eléctrico⚡️ after popping by Penn Cellars — BUT whether you’re headed to the concert or not — come soak in the energy and experience what Eléctrico’s all about — on this special, soul-filled first day of Día de Los Muertos which takes place on Nov 1st-2nd every year…
🎬 FILM SCREENINGS On Loop All Eve:
Festival Oaxaca — Eléctrico’s award-winning, short film gives a heartfelt behind-the-scenes glimpse at the culture, community, and family that brought Eléctrico to life.
Shot on location in Oaxaca, the film beautifully captures the traditions, craftsmanship, and reverence for Día de Los Muertos that infuse every sip of this soul-satisfying spirit….
Meet the Team Behind Today’sTasting:
kathleen & Arthur with their Partner: Maestro Mezcalero, Manuel Antonio Cirino in Oaxaca…
✨ Eléctrico’s Austin-based Dynamic Duo: Musical Artist, Entrepreneur & President of Eléctrico Spirits Importers, Kathleen Blackwell, with Arthur Edstrom — her partner in life and business, both with keen senses for cultivating quality and authentic connections.
Tonya showcasing Eléctrico’s award-winning 3 yr Tobalá at special event in NYC
✨ Eléctrico’s Brooklyn-based Taste-Maker & Cultural Attaché for Eléctrico in the USA: Food & Drink Historian and media magnet, Tonya Hopkins (aka @TheFoodGriot) will be on the scene supplementing those special sips with spirited storytelling to help set the stage for Remembrance, aka the season of ‘Grace ’ and ‘Guidance’…along with bits & drips of culturally-rooted food & drink history…
➕ Get Ready for REMEMBRANCE…
Did you know that Day of the Dead (Día de Los Muertos) holiday is akin to several other ancestor-focused holidays throughout the world — and it serves as a connective bridge to usher in the upcoming weeks of Remembrance (11/1 - 11/20) — aka the Season of Grace & Guidance — which carries us through mid-November, before the more familiar seasons of Gratitude and Giving / Gifting begin.
…A time when pouring libations and raising our glasses together take center stage. So stock up on “the good stuff”…
And it all starts the same night our clocks “Fall back” = a little more time to remember and revel.
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